The First Fifty

Most people leaving a C-suite seat don't need to be taught what good operating work looks like. They need a practice that exists: a positioning they can defend, an offer with a price on it, somewhere for interest to land, and a list of real people to approach.

That's what these ninety days build. You do the work. I make sure it's the right work, and I build the one part you genuinely can't.

Seven things, all of them yours, all of them in your control.

1. A written positioning decision record
2. A priced offer, with an engagement shape and a written no-list
3. A live funnel: page, form, capture, notification, keys in your hands
4. A target list of fifty, each with a written reason
5. Outreach templates in your voice, tested against real responses
6. A tracked record of fifty approaches and what came back
7. A written plan for days 91 to 180

Eight sessions across the ninety days. Every one has an entry ticket: your completed work, submitted twenty-four hours before. No artifact, no session.

Between sessions, unlimited async review. Send an artifact and one specific question. That's deliberate. It caps what I'm carrying and it makes you think before you ask, which is the same skill the fifty conversations need.

You will do the work. You just left a seat where you had staff. This asks you to build your own list by hand and send your own messages. That's on purpose. The fifty conversations are the skill the practice runs on, and nobody can acquire it for you.

What I don't do:

• I don't write your positioning, your messages or your list. I mark up yours.
• I don't sit in on your sales calls. Debrief after, yes. Attend, no.
• I don't do your research: not the target list, not prospect background, not market sizing.

One reschedule. After that the session is consumed. I'd rather say that now than in week five.

I ran airline stations and scheduled services in Saskatchewan for ten years. Then twenty years at Navitaire, leaving as COO, and COO of Kambr by Amadeus after that. I've been independent since 2018.

Most of that time I ran delivery. The PMO for 20+ client projects at once. A $30M+ migration across 50+ airline and rail companies. Projects slip in the same few places every time. I've seen most of them.

For these ninety days, my job is to keep your time on the work that gets you in front of buyers.

$3,500 while the founding rate is open. It moves to $5,000 once I close it.

The founding rate buys me a written testimonial and the right to describe the work, anonymised if you'd rather. Nothing else changes: same ninety days, same eight sessions, same seven things you own at the end.

After day 90, if you want a month-to-month partner, we decide then. Not now.

I am not selling you a client. Whether someone hires you is the market's call, and anyone who tells you otherwise is selling something they cannot deliver. What I am selling is that ninety days from now you have a real practice in front of real buyers, instead of a plan you have been rewriting since spring.