The Working Set
The COO Pack
Turn your operating experience into a focused fractional offer an SMB founder can understand. Every market figure carries a mark: verified, single source, or unverified.
$97 View pack →
Turn the executive seat you held into a fractional offer a founder can understand and buy.
Practical tools for experienced executives deciding whether to go fractional, defining the right offer, and building the path to a first engagement.
My own answers are in it. Where a number came from somewhere else, it says where.
The market you're walking into.
654,501
U.S. employer firms with 20 to 499 employees. A market denominator, not a count of prospects.
Census SUSB, 2022 reference year, released April 10, 2025.
$213,990
Median annual wage for a US chief executive, before benefits. A full-time proxy, not a fractional rate.
BLS Occupational Outlook Handbook, Top Executives. May 2025 data, page dated August 26, 2026. Verified.
68.5%
Wages and salaries are 68.5% of a full-time private-industry worker's total compensation. The rest is benefits, payroll taxes and paid leave, on top of the base.
BLS Employer Costs for Employee Compensation. June 2026 data, dated September 9, 2026. Verified.
A big market, and a full-time seat is a big commitment for any of them. A fractional offer sits between the two. The workbook shows you where to aim.
Who's behind this
Ken Gould. 25+ years in airline and operations leadership, starting on the ground at a Canadian airline. Twenty years with Navitaire, leaving as COO, then COO of Kambr by Amadeus. I've also started and run two businesses from scratch: a ground handling operation grown to high six figures, and a franchise that reached $2M+ in its first year.
Independent since 2018. The packs are the work I had to do myself, sourced so you don't have to guess which numbers are real.
The path.
01
Start
Go Fractional workbook. Free.
02Decide
The Fractional Decision Pack. $97.
03Build
Your seat's pack. $97.
04Do it together
The First Fifty.
Already set up your practice? Before Your First Client.
Also Useful, tools for running the work.
Decide first.
Before you build an offer, settle whether to build one at all.
Build your offer.
All packs →From my desk.
The Working Set
The CFO Pack
Turn your CFO seat into a fractional offer an SMB founder can understand and buy. Every market figure is sourced, dated and marked for confidence.
$97 View pack →
The Working Set
The CMO Pack
The CMO title is crowded. Founders don't buy it. They buy a named problem solved. This pack turns your marketing seat into that offer, with every figure sourced.
$97 View pack →
The Working Set
The CTO/CIO Pack
No dataset counts the CTO or CIO buyer. This pack turns your seat into an offer a founder can scope and buy, with every figure sourced.
$97 View pack →
The rules
01
Every figure carries its source.
Where no credible source exists, the file says so and leaves the number out.
02
Paid means complete.
A pack is the whole method. Nothing in it is held back for a later sale.
03
Free means free.
Name and email, then the file. No call required.
Files you can use today.
Get the free files →Free working tools for building your fractional practice, working with clients, or running your own business. One name, one email, asked once.
Several are files I ran with my own teams and would hand a client today.